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Author:   Eric Davies
Publisher:   Hodder & Stoughton General Division
Imprint:   Teach Yourself Books
Dimensions:   Width: 19.00cm , Height: 1.20cm , Length: 24.50cm
Weight:   0.560kg
ISBN:  

9781471801570

ISBN 10:   1471801578
Pages:   256
Publication Date:   25 April 2014
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.

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