Overview

By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you * Anyone with a product or service to market Where will this book take you * You will have a fully fledged business plan ready to implement and track How does it work * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it * In your own time, at your own pace What else do you get * Access to free online videos and printable resources Why Teach Yourself * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals

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9781471801570

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Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.

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