Overview

By the end of this book you will have a marketing plan ready to implement and track - Set your goals - Understand your customers - Explore the competitive environment - Generate innovative ideas - Set up systems to track your success Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you * Anyone with a product or service to market Where will this book take you * You will have a fully fledged business plan ready to implement and track How does it work * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it * In your own time, at your own pace What else do you get * Access to free online videos and printable resources Why Teach Yourself * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals

Full Product Details

Author:   Eric Davies
Publisher:   Hodder & Stoughton General Division
Imprint:   Teach Yourself Books
Dimensions:   Width: 19.00cm , Height: 1.20cm , Length: 24.50cm
Weight:   0.560kg
ISBN:  

9781471801570

ISBN 10:   1471801578
Pages:   256
Publication Date:   25 April 2014
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Author Information

Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.

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