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OverviewThe ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing. Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for Let this book put you on the fast track to success! Full Product DetailsAuthor: Eric DaviesPublisher: John Murray Press Imprint: Teach Yourself Dimensions: Width: 13.00cm , Height: 1.10cm , Length: 19.70cm Weight: 0.146kg ISBN: 9781444158922ISBN 10: 1444158929 Pages: 128 Publication Date: 25 May 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationEric Davies is a leading marketing expert who consults companies across the globe. Tab Content 6Author Website:Countries AvailableAll regions |
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