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OverviewA guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. Full Product DetailsAuthor: Sigrid Norris (Auckland University of Technology, New Zealand)Publisher: John Wiley and Sons Ltd Imprint: Wiley-Blackwell Dimensions: Width: 17.30cm , Height: 2.00cm , Length: 24.60cm Weight: 0.771kg ISBN: 9781119168317ISBN 10: 1119168317 Pages: 336 Publication Date: 19 April 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsIn this volume, the author outlines a well-structured step-by-step guide that aims to help researchers from different fields and at different levels engage with the multimodal analysis of video data in a systematic, reliable way. - Iperstoria, Issue 15 - Spring/Summer 2020 (423-427) Author InformationSigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011). Tab Content 6Author Website:Countries AvailableAll regions |
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