Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis

Author:   Sigrid Norris
Publisher:   John Wiley & Sons Inc
ISBN:  

9781119168324


Pages:   312
Publication Date:   19 April 2019
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $85.95 Quantity:  
Add to Cart

Share |

Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis


Add your own review!

Overview

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Full Product Details

Author:   Sigrid Norris
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.40cm , Height: 1.70cm , Length: 24.20cm
Weight:   0.648kg
ISBN:  

9781119168324


ISBN 10:   1119168325
Pages:   312
Publication Date:   19 April 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Mother's Day Reading Guide

 

Flowers in a vase on top of a stack of books on a catalogue cover

Shopping Cart
Your cart is empty
Shopping cart
Mailing List