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OverviewWhether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing. This third edition has been fully revised and updated for the 2002 series relaunch. Full Product DetailsAuthor: Eric Davies , Barry DaviesPublisher: John Murray Press Imprint: John Murray Learning Edition: 3rd Revised edition Dimensions: Width: 12.80cm , Height: 1.00cm , Length: 19.50cm Weight: 0.109kg ISBN: 9780340849552ISBN 10: 034084955 Pages: 96 Publication Date: 31 July 2002 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Out of stock  Table of ContentsReviewsAuthor InformationEric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises. Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education. Tab Content 6Author Website:Countries AvailableAll regions |
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