Marketing in a week 3rd edition

Author:   Eric Davies ,  Barry Davies
Publisher:   Hodder Education
Edition:   3rd Revised edition
ISBN:  

9780340849552


Pages:   96
Publication Date:   13 March 2002
Format:   Paperback
Availability:   Out of stock   Availability explained


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Marketing in a week 3rd edition


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Overview

Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing. This third edition has been fully revised and updated for the 2002 series relaunch.

Full Product Details

Author:   Eric Davies ,  Barry Davies
Publisher:   Hodder Education
Imprint:   Hodder Arnold
Edition:   3rd Revised edition
Dimensions:   Width: 13.00cm , Height: 0.80cm , Length: 20.00cm
Weight:   0.080kg
ISBN:  

9780340849552


ISBN 10:   034084955
Pages:   96
Publication Date:   13 March 2002
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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Author Information

Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises. Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.

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