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OverviewOne of the world's most respected science writers reveals the all-pervading influence of the subconscious In Subliminal Leonard Mlodinow reveals the incredible hidden power of our unconscious, and how it shapes our experience of the world. We are only aware of 5% of what's going on in our brain. Almost everything we do - who we marry, how we interact with friends and colleagues, who we vote for, how we handle money, even what we think we remember about our past - is largely driven by the mind's subliminal processes and not by our conscious awareness, as we have long believed. Here Mlodinow unravels the subliminal self, showing us how the human mind really works. Full Product DetailsAuthor: Leonard MlodinowPublisher: Penguin Books Ltd Imprint: Penguin Books Ltd Dimensions: Width: 13.00cm , Height: 1.50cm , Length: 19.70cm Weight: 0.202kg ISBN: 9780241960547ISBN 10: 0241960541 Pages: 272 Publication Date: 02 January 2014 Recommended Age: From 0 years Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsDelightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you Guardian Leonard Mlodinow never fails to make science both accessible and entertaining -- Stephen Hawking, author of A Brief History of Time With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior -- Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way -- Joseph T. Hallinan, author of Why We Make Mistakes Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness -- David Eagleman, Author of Incognito: The Secret Lives of the Brain Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you Guardian Leonard Mlodinow never fails to make science both accessible and entertaining -- Stephen Hawking, Author Of A Brief History Of Time With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior -- Daniel J. Simons, Co-Author Of The Invisible Gorilla: How Our Intuitions Deceive Us Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way -- Joseph T. Hallinan, Author Of Why We Make Mistakes Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness -- David Eagleman, Author Of Incognito: The Secret Lives Of The Brain Author InformationLeonard Mlodinow is the best-selling author of The Drunkard's Walk, Subliminal and Elastic, as well as a theoretical physicist who taught at Caltech and was a fellow at The Max Planck Institute for Physics and Astrophysics. He co-authored two books with Stephen Hawking, A Briefer History of Time and The Grand Design, and later wrote an acclaimed memoir, Stephen Hawking, about their time together. There are over one million copies of Leonard Mlodinow's books in print. Tab Content 6Author Website:Countries AvailableAll regions |
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