Overview

Are your decisions really your own? Every day we are exposed to thousands of messages through advertising, media and social interaction. Most of these signals pass through our awareness unnoticed - yet psychologists believe the subconscious mind absorbs far more information than we realise. In Subliminal Persuasion, entrepreneur and sales professional Clive Branson explores the fascinating psychology behind hidden influence. Discover: - How the subconscious mind processes information - The controversial history of subliminal messaging - The psychology behind advertising and consumer behaviour - How subtle signals shape our decisions - The ethics of hidden persuasion in modern society Blending scientific research with real-world insights from the world of business and sales, this book reveals the invisible forces that influence the way we think, buy and behave.

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