|
|
|||
|
||||
OverviewStrategic thinking just got easier For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route. Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy. To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking. Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: Understand what strategy is and what it isn't - Monday: Understand what drives strategy and what strategy drives - Tuesday: Understand internal strategy - Wednesday: Understand marketing strategy - Thursday: Understand brand strategy - Friday: Understand competitive strategy - Saturday: Keep strategy going Full Product DetailsAuthor: Stephen BerryPublisher: John Murray Press Imprint: Teach Yourself Dimensions: Width: 18.40cm , Height: 1.40cm , Length: 68.60cm Weight: 0.110kg ISBN: 9781473610347ISBN 10: 1473610346 Pages: 128 Publication Date: 07 April 2016 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of Contents: Sunday: Introducing strategy : Monday: Strategic models : Tuesday: Strategists and strategies : Wednesday: Strategic analysis : Thursday: Strategic thinking : Friday: From strategy to action : Saturday: Formulating strategyReviewsAuthor InformationStephen Berry is a leading expert on strategy as both a coach and a practitioner. Tab Content 6Author Website:Countries AvailableAll regions |