Full Product Details
Author: Syed Saad Andaleeb (BRAC University, Dhaka, Bangladesh) ,
Khalid Hasan (University of Dhaka, Bangladesh)
Publisher: Emerald Publishing Limited
Imprint: Emerald Group Publishing Limited
Dimensions:
Width: 15.20cm
, Height: 1.50cm
, Length: 22.90cm
Weight: 0.666kg
ISBN: 9781786357465
ISBN 10: 1786357461
Pages: 592
Publication Date: 22 December 2016
Audience:
Professional and scholarly
,
College/higher education
,
Professional & Vocational
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Editors Andaleeb and Hasan present readers with a collection of professional and academic perspectives on the Asian business environment and the bringing of advanced marketing concepts to bear on the development of Asian business in a globalizing context. The eighteen selections that make up the main body of the text are devoted to the evolution of marketing as a discipline, the marketing environment, strategic planning and marketing models, marketing research, consumer behavior, market segmentation, and a wide variety of other related subjects. Syed Saad Andaleeb is a faculty member of Pennsylvania State University. Khalib Hasan is with the Nielsen Company of Canada. -- Annotation (c)2017 * (protoview.com) *
Editors Andaleeb and Hasan present readers with a collection of professional and academic perspectives on the Asian business environment and the bringing of advanced marketing concepts to bear on the development of Asian business in a globalizing context. The eighteen selections that make up the main body of the text are devoted to the evolution of marketing as a discipline, the marketing environment, strategic planning and marketing models, marketing research, consumer behavior, market segmentation, and a wide variety of other related subjects. Syed Saad Andaleeb is a faculty member of Pennsylvania State University. Khalib Hasan is with the Nielsen Company of Canada. Distributed in North America by Turpin Distribution. -- Annotation (c)2017 (protoview.com)
Editors Andaleeb and Hasan present readers with a collection of professional and academic perspectives on the Asian business environment and the bringing of advanced marketing concepts to bear on the development of Asian business in a globalizing context. The eighteen selections that make up the main body of the text are devoted to the evolution of marketing as a discipline, the marketing environment, strategic planning and marketing models, marketing research, consumer behavior, market segmentation, and a wide variety of other related subjects. Syed Saad Andaleeb is a faculty member of Pennsylvania State University. Khalib Hasan is with the Nielsen Company of Canada. Distributed in North America by Turpin Distribution. -- Annotation (c)2017 * (protoview.com) *
Author Information
Syed Saad Andaleeb, Pennsylvania State University, USA; BRAC University, Bangladesh Khalid Hasan, The Nielsen Company; ResInt Canada
