Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy

Author:   Krassimir Todorov (FCC Environment, Bulgaria) ,  Yusaf H. Akbar (Central European University, Hungary)
Publisher:   Emerald Publishing Limited
ISBN:  

9781787541665


Pages:   504
Publication Date:   10 December 2018
Format:   Paperback
Availability:   To order   Availability explained
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Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy


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Overview

"Traditionally, analysis of strategic management has divided the focus between a business and corporate level. This text goes beyond that to help readers recognize the interplay of the ""how"" and ""which"" of strategy. It embraces the integrated nature of learning to avoid the compartmentalization of strategy concepts. Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy has three uniquely valuable components. First, it identifies and integrates corporate and business strategy levels along with their co-evolution; enabling readers to better understand strategic alignment. Secondly, there is an explicit presentation of strategy for emerging markets which utilizes original theory and cases to help readers to better identify and succeed in high growth business contexts. Thirdly, it presents an integrative and comprehensive case study of an international corporation, Inchcape Inc., which is designed specifically to facilitate cumulative and holistic learning. The book focuses on newer aspects of strategy theory and the hallmarks of emerging markets, such as dynamic capabilities, environmental turbulence, and the difficulties associated with strategic choice and execution in complex business environments. An appreciation of the role of megatrends is also a key aspect since emerging markets evolve at much faster rates than slower growth developed economies. Appealing to practitioners and students of strategic management and international business, the book bridges conceptual and practical realms of strategy generating intellectual synergies for the reader and enhancing the learning experience."

Full Product Details

Author:   Krassimir Todorov (FCC Environment, Bulgaria) ,  Yusaf H. Akbar (Central European University, Hungary)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.687kg
ISBN:  

9781787541665


ISBN 10:   1787541665
Pages:   504
Publication Date:   10 December 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Chapter 1. Strategy for the Emerging Markets Chapter 2. Basics of Strategy  Chapter 3. Basics of Strategic Management  Chapter 4. Corporate and Business Strategy  Chapter 5. Contemporary Corporate Strategies  Chapter 6. Strategic Paradigms  Chapter 7. Generic Strategies  Chapter 8. Business Models and Strategy

Reviews

This book describes strategic management in emerging markets, discussing strategy development in that context; the basics of strategy and strategic management; corporate and business strategy; contemporary corporate strategies, including integration, intensive, diversification, and defensive strategies; strategic paradigms, including market and resource-based views; generic strategies in relation to cost leadership, product differentiation, niche/focus, and pricing strategies; and business models and strategy. Case studies are provided in each chapter. -- Annotation (c)2019 * (protoview.com) *


This book describes strategic management in emerging markets, discussing strategy development in that context; the basics of strategy and strategic management; corporate and business strategy; contemporary corporate strategies, including integration, intensive, diversification, and defensive strategies; strategic paradigms, including market and resource-based views; generic strategies in relation to cost leadership, product differentiation, niche/focus, and pricing strategies; and business models and strategy. Case studies are provided in each chapter.--Annotation (c)2019 (protoview.com)


Author Information

Krassimir Todorov is a senior lecturer in Strategic Management at the University of Finance, Business and Entrepreneurship, Sofia, Bulgaria. He also works as a Country Manager in Bulgaria for the international company FCC Environment. Previously, he has occupied various senior executive positions at Inchcape Plc, London (FTSE 250), Toyota Balkans, and TM Auto. He holds a Professional MBA degree in the field of Strategic Management from the Executive Academy of Vienna University of Economics and Business, Austria (2014-2016), as well as a PhD degree in Management Accounting from the University of National and World Economy, Sofia, Bulgaria.  Yusaf H. Akbar is an Associate Professor of Management at Central European University. has also published widely in the field of global strategy, and is Founding Editor of the International Journal of Emerging Markets. Previously, he has completed Visiting Researcher positions at University of Trieste and the Wirtschaftsuniversiteit in Vienna, and was a Senior Fellow at the Institute for Advanced Study at CEU. His consulting and professional references include Citibank, Deutsche Telekom, Siemens and Toyota.

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