Overview

This book explores the power of relationships in shaping resilient and sustainable businesses. In an era of uncertainty, where disruptions challenge organisations globally, strong inter-organisational and social connections can be the key to companies’ survival and long-term success. The authors highlight how inter-organisational collaboration and relationships help businesses adapt to change, drive their performance, and enhance sustainability. At the heart of the book is the concept of the relational business model, which moves away from short-term transactions towards long-term relationships with a broad diversity of organisational and social actors. By strategically developing and managing relationships, companies can be resilient and create lasting value while addressing sustainability challenges. Structured into three sections, the book first lays a theoretical foundation of a relational business model and explores how relationships enhance business resilience and performance. Next, it addresses digitalisation and new technologies as a source of companies’ resilience. Finally, it examines the role of sustainable practices in inter-organisational collaboration. Drawing on multiple research perspectives, the book simultaneously provides practical insights for leaders, managers, and policymakers. Combining academic research with real-world applications, this book offers a compelling guide for academics, students, and practitioners to building businesses that are resilient, competitive, and socially and environmentally responsible.

Full Product Details

Author:   Milena Ratajczak-Mrozek ,  Bartosz Deszczyński
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.640kg
ISBN:  

9781041194286

ISBN 10:   1041194285
Pages:   248
Publication Date:   22 April 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. Introduction – Relational Business Model: Building Resilience and Sustainability Through Inter-Organisational Collaboration Section 1. Foundations of Relational Business Models: Pathways to Value Creation and Resilience 2. Defining the Business Model: Foundations and Key Elements 3. Defining the Concept of a Relational Business Model through the Service Profit Chain Framework 4. Achieving Resilience Through the Relational Business Model 5. The Impact of Organisational Trust on Resilience and Business Performance of R&D-Intensive Companies Operating in Service Industries 6. Resilience and Value Creation in B-to-B Asymmetric Relationships – the Perspective of Small Companies Section 2. New Technologies and Digitalisation as a Source of Resilience and Performance 7. The Degree of Openness of an Innovative Business Model Based on New Technologies and Competitive Advantage 8. Facilitating Value Co-Creation in B-to-C Relationships through Digital Media and Its Impact on the Company’s Business Performance 9. Building Trust through Digital Content Marketing Co-Creation in B-to-B Relationships Section 3. Fostering Sustainable Development Through Relationships 10. Fostering Companies’ Sustainability Through Relationships: Mapping the State of the Art and Setting the Directions of Further Research 11. Towards Sustainability: Exploring Structural and Market Characteristics of Triple Bottom Line-Oriented Companies 12. Exploring the Role of Sustainability Communication for Company Performance 13. Inter-organisational and Social Relationships in Sustainable E-Commerce 14. Sustainable Relational Business Models: Efficiency, Effectiveness, and Resilience as Key Performance Dimensions

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Author Information

Milena Ratajczak-Mrozek is Associate Professor and Head of the Department of Business Relationships and International Marketing at the Poznan University of Economics and Business, Poland. Bartosz Deszczyński is Associate Professor in the Department of Business Relationships and International Marketing at the Poznan University of Economics and Business, Poland.

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