Overview

Full Product Details

Author:   Sara LaBelle ,  Jennifer H. Waldeck
Publisher:   University of California Press
Imprint:   University of California Press
Dimensions:   Width: 19.10cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.635kg
ISBN:  

9780520298521

ISBN 10:   0520298527
Pages:   368
Publication Date:   11 February 2020
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Acknowledgments Introduction: What to Expect from This Book PART ONE: Foundations of Strategic Communication 1. An Introduction to Strategic Communication 2. Organizational Types and Structures 3. Mission Statements, Organizational Identity and Image, and Branding 4. Communication Ethics PART TWO: Creating, Implementing, and Evaluating Strategic Messages 5. Organizational Goals and Objectives 6. Selecting and Understanding the Target Audience 7. Developing and Designing Messages: Using Persuasion Theory and Evidence-Based Principles 8. Selecting Channels 9. Cultural Diversity and Stakeholder Awareness 10. Implementing Campaigns 11. Evaluating Campaigns Index

Reviews

Author Information

Sara LaBelle is Assistant Professor in the School of Communication at Chapman University. In addition to teaching undergraduate and graduate courses in strategic and corporate communication, she has published research on health information campaigns and the teaching-learning process. Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions