Overview

Does your business need to stand out? Are you fed up with price wars and want to build a brand that you can charge more for? Begin your brand transformation today with Storyategy. Meaning matters. It's why consumers buy from brands. Successful brands mean something and can communicate that meaning effectively. How do you create meaning for your brand? Through the power of stories. Storyategy describes a six step process which will help you to unlock the power of your brand with a story-based branding strategy. This book contains powerful ideas on how to discover, define and live a brand story.

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9781717148629

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Matt Davies is a creative brand & marketing strategist with over 16 years professional experience. He is a passionate advocate of using storytelling and 'archetypal' branding as the basis for marketing and business strategy. His work has helped businesses of all shapes and sizes discover and communicate their purpose and meaning. Brands he has worked with include Boots, Specsavers, Experian and Willmott Dixon as well as many other small to medium-sized businesses. Matt began his career in graphic design but he's always been obsessed with strategy, purpose, creative concepts, human motivation and the principles of producing magnetic brands. Over the last 10 years Matt has personally been involved in leading and delivering hundreds of projects on behalf of clients and has a wealth of experience in working with leadership teams to overcome challenges. His communication skills and ability to think creatively, empathetically, strategically and technically, set him apart. After freelancing and working for agencies in London and Nottingham in the early part of his career, he founded and ran a branding design agency (Attitude Design) in 2008 which he led for nearly 9 years. At the end of 2016 he sold this to a larger digital marketing agency. Since then he has held various creative leadership positions. Currently, he leads the creative design team at Capital One UK. If you would like to connect with Matt, he'd love to hear from you. Website: mrmattdavies@me.com Twitter: @mrmattdavies

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