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9781118423998

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Reviews

'...if you want to influence others to make a decision, improve something or agree to change then this is the book for you.' ( www.bcs.org , December 2012) 'Strong visual presentation which makes it easy to absorb the authors' message...concepts are well explained with clear examples...very good guidance on visual design particularly useful for non-specialists.' (HR Zone, February 2013)

'...if you want to influence others to make a decision, improve something or agree to change then this is the book for you.' ( www.bcs.org , December 2012)

Author Information

Martin Sykes is a leader in the Enterprise Strategy business at Microsoft Services. The CAST process and Visual Story Map has evolved over 12 years from a personal quest to improve his own communications, to a technique delivered at international conferences, used in workshops with customers in the public and private sectors around the world, and training for people in the Microsoft organization. A. Nicklas Malik is an enterprise strategy architect for Microsoft in the United States and a well-respected leader, speaker, and writer in the field of Enterprise Architecture. Key to his success has been the use of visual stories, a technique he learned from Martin's early training sessions. Nick has used the CAST process in settings ranging from founding a small business to influencing corporate executives. Mark D. West is a graphic designer and educator, with experience developing successful training and graphic design solutions for retail and IT-based clients in the US Pacific Northwest (including Boeing and Microsoft) over the last 15 years. Numerous design colleges and IT-based clients have benefited from his expertise in design to support organizational effectiveness, learning, and results that stick.

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