Overview

OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS Retail is one of the fastest-growingand fastest-changingsegments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling. Whether you re interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully. Learn how to: Choose the right retail nicheSpot and capitalize on consumer trendsSelect merchandise that flies off the shelvesSet prices that maximize profitsPromote your business, products, and gain loyal customers using Pinterest, Facebook, and other social media and online marketing toolsHire a staff that will help you succeed Plus, gain priceless tips, tricks, and insight from successful retailers who share hard-wonadvice and cautionary notes. Everything you need to open and run your store is in your handsget started today!

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9781613083123

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For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family-- Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partners--to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Ciree Linsenman is a freelance journalist and author based in Bend, OR.

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