Sports Media: Transformation, Integration, Consumption

Author:   Andrew Billings
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415703321


Pages:   230
Publication Date:   20 September 2013
Format:   Paperback
Availability:   In Print   Availability explained
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Sports Media: Transformation, Integration, Consumption


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Overview

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Full Product Details

Author:   Andrew Billings
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9780415703321


ISBN 10:   0415703328
Pages:   230
Publication Date:   20 September 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Chapter 1 Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media Chapter 2 Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well Chapter 3 The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere Chapter 4 Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives Chapter 5 Fair Ball?: Exploring the Relationship between Media Sports and Viewer Morality Chapter 6 Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies? Chapter 7 Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media Chapter 8 From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities Chapter 9 The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter Chapter 10 Sport, Identities, and Consumption: The Construction of Sport at ESPN.com Chapter 11 Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship

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Author Information

Andrew C. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport.

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