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OverviewIn The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee--a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: Creative capacity and the brand integrity that grows from it are an organization's most important assets.Enlightened leaders inspire creativity through understanding, cooperation, and respect.Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.Alignment is the critical concept for the twenty-first-century organization.Great companies don't happen without leaders who have transformed themselves. Full Product DetailsAuthor: Peter Georgescu (Chairman Emeritus, Young & Rubicam) , David DorseyPublisher: Jossey-Bass Imprint: Jossey-Bass ISBN: 9781280279362ISBN 10: 1280279362 Pages: 177 Publication Date: 01 January 2005 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |