Overview

This compelling work brings together leading social psychologists and evaluators to explore the intersection of these two fields and how their theory, practices, and research findings can enhance each other. An ideal professional reference or student text, the book examines how social psychological knowledge can serve as the basis for theory-driven evaluation; facilitate more effective partnerships with stakeholders and policy makers; and help evaluators ask more effective questions about behavior. Also identified are ways in which real-world evaluation findings can identify gaps in social psychological theory and test and improve the validity of social psychological findings; for example, in the areas of cooperation, competition, and intergroup relations. The volume includes a useful glossary of both fields' terms and offers practical suggestions for fostering cross-fertilization in research, graduate training, and employment opportunities. Each tightly edited chapter features an introduction and concluding reflection/discussion questions from the editors.

Full Product Details

Author:   Melvin M. Mark ,  Stewart I. Donaldson ,  Bernadette Campbell ,  Lawrence J Sanna
Publisher:   Guilford Publications
Imprint:   Guilford Publications
Dimensions:   Width: 15.20cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.598kg
ISBN:  

9781609182120

ISBN 10:   160918212
Pages:   420
Publication Date:   07 June 2011
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Note: Each chapter is preceded by Introductory Comments and followed by Concluding Comments from the Editors.I. Background, History, and Overview 1. The Past, the Present, and Possible Futures of Social Psychology and Evaluation, Melvin M. Mark, Stewart I. Donaldson, and Bernadette Campbell II. Social Psychological Theories as Global Guides to Program Design and Program Evaluation 2. The Social and Policy Impact of Social Cognitive Theory, Albert Bandura 3. Behavioral Interventions: Design and Evaluation Guided by the Theory of Planned Behavior, Icek Ajzen 4. Using Program Theory to Link Social Psychology and Program Evaluation, Manuel Riemer and Leonard Bickman 5. Theory-Driven Evaluation Science and Applied Social Psychology: Exploring the Intersection, Stewart I. Donaldson and William D. CranoIII. Implications of Social Psychological Theory and Research for Meeting the Challenges ofEvaluation Practice 6. Planning the Future and Assessing the Past: Temporal Biases and Debiasing in Program Evaluation, Lawrence J. Sanna, A. T. Panter, Taya R. Cohen, and Lindsay A. Kennedy 7. The Social Psychology of Stakeholder Processes: Group Processes and Interpersonal Relations, R. Scott Tindale and Emil J. Posavac 8: Attitudes, Persuasion, and Social Influence: Applying Social Psychology to Increase Evaluation Use, Monique A. Fleming 9. Asking Questions about Behavior: Self-Reports in Evaluation Research, Norbert Schwarz and Daphna OysermanIV. Evaluation–Social Psychology Links in Important Areas of Practice: The Present and Promise of Evaluation Contributing to Social Psychology 10. What Social Psychologists Can Learn from Evaluations of Environmental Interventions, Robert B. Cialdini, Noah J. Goldstein, and Vladas Griskevicius 11. Social Interdependence and Program Evaluation, David W. Johnson, Roger T. Johnson, and Laurie Stevahn 12. On Being Basic and Applied at the Same Time: Intersections between Social and Health Psychology, Blair T. Johnson, Natalie L. Dove, and Marcella H. BoyntonV. Expanding the Intersection between Social Psychology and Evaluation 13. Where the Rubber Hits the Road: The Development of Usable Middle-Range Evaluation Theory, Bernadette Campbell and April L. McGrath 14. Building a Better Future, Melvin M. Mark, Stewart I. Donaldson, and Bernadette Campbell

Reviews

A defining primer on the interaction of evaluation and social psychology. The book provides an overall assessment of the promise and problems, including many examples of hits and misses, and advances several ideas for better integration. Lots of enlightening commentary from the editors is a big plus. --Ernest House, EdD, Professor Emeritus, University of Colorado at Boulder The study of social processes, the design of social interventions, and the assessment of effectiveness of programs and policies are important endeavors. However, scholars in these areas have become increasingly isolated. Social Psychology and Evaluation brings together leading scholars to identify issues of shared interest and to reintegrate these areas empirically and conceptually. Bridging theory and practice, intervention and evaluation, and social psychology and social policy, the book is well written and accessible to a broad audience. At a time of increasing specialization, each chapter reminds us that theory, application, and evaluation are complementary and that understanding how these areas relate produces better science and greater benefit to society. This volume is timely, informative, and important; it sets a valuable agenda for the field for many years to come. --John F. Dovidio, PhD, Department of Psychology, Yale University This is an excellent book for introducing social and other psychologists to program evaluation, and for helping evaluators to anchor their practice in theories, concepts, and methods developed by social psychologists. These theories, concepts, and methods can shed light on the social and interpersonal phenomena and dynamics of settings in which evaluations are embedded, and can help ensure that data gathered in social settings are reliable and valid. The book creates a strong case for the importance of theory-driven program evaluation. It demonstrates a range of ways that social psychology can conceptually and practically guide program evaluations, make programs more effective, and, most important, make apparent the reasons why particular programs work. This book would be valuable as part of an applied social psychology course or a course preparing researchers to do program evaluation. --Geoffrey Maruyama, PhD, Department of Educational Psychology, University of Minnesota

This is an excellent book for introducing social and other psychologists to program evaluation, and for helping evaluators to anchor their practice in theories, concepts, and methods developed by social psychologists. These theories, concepts, and methods can shed light on the social and interpersonal phenomena and dynamics of settings in which evaluations are embedded, and can help ensure that data gathered in social settings are reliable and valid. The book creates a strong case for the importance of theory-driven program evaluation. It demonstrates a range of ways that social psychology can conceptually and practically guide program evaluations, make programs more effective, and, most important, make apparent the reasons why particular programs work. This book would be valuable as part of an applied social psychology course or a course preparing researchers to do program evaluation. - Geoffrey Maruyama, Department of Educational Psychology, University of Minnesota, USA The study of social processes, the design of social interventions, and the assessment of effectiveness of programs and policies are important endeavors. However, scholars in these areas have become increasingly isolated. Social Psychology and Evaluation brings together leading scholars to identify issues of shared interest and to reintegrate these areas empirically and conceptually. Bridging theory and practice, intervention and evaluation, and social psychology and social policy, the book is well written and accessible to a broad audience. At a time of increasing specialization, each chapter reminds us that theory, application, and evaluation are complementary and that understanding how these areas relate produces better science and greater benefit to society. This volume is timely, informative, and important; it sets a valuable agenda for the field for many years to come. - John F. Dovidio, Department of Psychology, Yale University, USA

Author Information

Edited by Melvin M. Mark, The Pennsylvania State University, USA, Stewart I. Donaldson, Claremont Graduate University, USA and Bernadette Campbell, Carleton University, USA

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