Overview

Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon. Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial intelligence, the Internet of Things, virtual reality and smart data in destination marketing. With the rise of tech-savvy tourists seeking personalised and seamless experiences, this book delves into the strategies and tools that are reshaping the future of tourism destinations and how destination marketing can leverage smart approach to enhance sustainability and resilience. Through theoretical advancements, methodological innovations, detailed case studies and examples, the book illustrates how tourism destinations have successfully implemented smart tourism initiatives, offering practical insights and roadmap for destinations. The volume advances scholarly and practical understanding of smart tourism, offering significant insight to students, researchers and academics as well as destination management practice.

Full Product Details

9781041069751

Table of Contents

Reviews

'The book offers a global perspective on the conceptualisation and implementation of smart destinations in destination marketing. Contributions from international scholars critically examine smart tourism technologies, their applications and related challenges from both demand (tourist) and supply (organisational) perspectives. It serves as a key reference for researchers and professionals seeking to understand the evolution and complexities of smart tourism.' Marianna Sigala, Professor of Marketing, University of Newcastle, Australia 'This book provides a timely and comprehensive concern of Smart Tourism and Destination Marketing, addressing the role of advanced information technologies, AI and digital platforms in shaping the future of tourism ecosystems. By integrating theoretical rigor with practical insights, it offers a unique reference point for academics, students and industry professionals. This book gives us insightful implications on the view of how smart technologies are redefining destination sustainability, resilience and visitor experiences.' Chulmo Koo, Professor, Smart Tourism Education Platform (STEP), College of Hotel and Tourism Management, Kyung Hee University, Korea

Author Information

Youssef El Archi holds a PhD in Business and Management from the National School of Business and Management of Tangier, Abdelmalek Essaadi University in Morocco. He is a research collaborator at the Centre for Tourism Research, Development, and Innovation (CiTUR) hosted by the Polytechnic Institute of Leiria in Portugal. Tomáš Gajdošík holds PhD in Tourism and is an associate professor at the Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia. He is a member of the International Federation for IT and Travel & Tourism (IFITT) and the International Association of Scientific Experts in Tourism (AIEST).

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