Overview

Your Google Business Profile is the first thing a potential customer sees when they search for what you sell. Most profiles have not been touched since the day they were claimed. This book covers 30 specific actions that determine whether your profile works for your business or against it. Each one is immediately actionable: what it does, how to do it, and how often. No marketing background required. The actions are organized into six areas: Build your foundation - categories, description, contact information, hours Show your business - photos that set expectations and generate direction requests Stay active - posts, Q&A, and the consistency signals Google rewards Manage your reviews - responses, review generation, and handling fake or spam reviews Fill in the details - attributes, services, messaging, booking links, and tracking Monitor and maintain - Insights, competitor activity, citations, and duplicate listings It also covers AI: which tasks benefit from it, how to use it without publishing copy that reads like every other listing in your category, and where human judgment still has to lead. Google now generates AI-powered answers for a growing share of local searches. These answers draw from profiles that are complete, current, and structured. Gaps in your profile hand that placement to a competitor. Two years ago an incomplete profile cost you position in the results. Today it can cost you the result itself. If you run a local business - a restaurant, hotel, laundromat, salon, or any operation where customers find you on Google first - and your listing is not actively maintained, this is where to start.

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