Full Product DetailsAuthor: William Chitty , Andrew Hughes , Steven D'Alessandro
Publisher: Oxford University Press Australia
Imprint: OUP Australia and New Zealand
Dimensions: Width: 20.40cm , Height: 1.40cm , Length: 24.90cm
ISBN 10: 0195572319
Publication Date: 22 May 2012
Audience: College/higher education , Tertiary & Higher Education
Publisher's Status: Active
Availability: In Print
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Table of Contents
Bill Chitty is a Lecturer in Marketing at the Murdoch Business School, where he teaches both undergraduate and postgraduate units in integrated marketing communication, services marketing, and marketing management. He has also lectured in marketing for the Singapore National Employer Federation-Murdoch University Commerce programme, and for the Murdoch MBA programme in Manila. Andrew Hughes is a marketing lecturer at Australian National University. His research focuses on Political marketing, celebrity marketing, branding, advertising (especially television advertising), strategy, services marketing and non profit marketing. Dr Steven D'Alessandro is a Senior Lecturer in marketing at Macquarie University. He has published 58 refereed papers in leading international journals (including the European Journal of Marketing, International Marketing Review, Psychology and Marketing, Journal of Marketing Theory and Practice and Applied Economics) books, and conferences.
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