SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps

Author:   Nick Smith
Publisher:   Hodder & Stoughton General Division
ISBN:  

9781473610323


Pages:   128
Publication Date:   31 May 2013
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps


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Overview

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Full Product Details

Author:   Nick Smith
Publisher:   Hodder & Stoughton General Division
Imprint:   Teach Yourself Books
Dimensions:   Width: 16.40cm , Height: 0.90cm , Length: 19.70cm
Weight:   0.112kg
ISBN:  

9781473610323


ISBN 10:   147361032
Pages:   128
Publication Date:   31 May 2013
Audience:   General/trade ,  General/trade ,  Professional and scholarly ,  General ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.

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