Overview

Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer’s meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, discussion questions, activities and exercises and global industry insights are included throughout. An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry. Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet and Order Form.

Full Product Details

9781032900681

Table of Contents

Reviews

""Selling Fashion Collections is the missing puzzle piece that every aspiring designer needs to read to become successful! Jessel Brizan, an experienced fashion professional and renowned educator, offers a timely book that guides readers step-by-step through practicable strategies which designers can immediately apply and convert a buyer’s interest into purchase orders. With numerous frameworks and global case studies, there are plenty of examples that are easy to grasp and put into action for those who want to build a profitable fashion brand.""Olga Mitterfellner, University of Westminster, UK “Selling Fashion Collections is everything that you need to know about what happens after the collection is complete, but you never knew where to find the answers. Jessel Brizan expertly guides readers through a step-by-step playbook to help designers navigate their journey from finished product to consumer. In a never-before-documented roadmap, Brizan literally places the compass in the reader's hands and provides them with the resources they need to navigate this part of their journey. Fashion is constantly evolving, with new trends emerging every day, but bringing it to market has mainly involved trial and error for many designers. In Selling Fashion Collections, Brizan equips readers with sample competitor matrices and guidance on navigating buyer meetings. These exclusive tips form the foundation for anyone entering this world and seeking to bring their collections to the market. This is an absolute must-read for anyone in the fashion industry and is not limited to those who are bringing their collections to the market. It also expands to those who are trying to understand how this industry functions and can provide keen insight for investors who are now exploring this industry.” Sanya Mathura, Strategic Reliability Solutions Ltd., Trinidad and Tobago

""Selling Fashion Collections is the missing puzzle piece that every aspiring designer needs to read to become successful! Jessel Brizan, an experienced fashion professional and renowned educator, offers a timely book that guides readers step-by-step through practicable strategies which designers can immediately apply and convert a buyer’s interest into purchase orders. With numerous frameworks and global case studies, there are plenty of examples that are easy to grasp and put into action for those who want to build a profitable fashion brand.""Olga Mitterfellner, University of Westminster, UK “Selling Fashion Collections is everything that you need to know about what happens after the collection is complete, but you never knew where to find the answers. Jessel Brizan expertly guides readers through a step-by-step playbook to help designers navigate their journey from finished product to consumer. In a never-before-documented roadmap, Brizan literally places the compass in the reader's hands and provides them with the resources they need to navigate this part of their journey. Fashion is constantly evolving, with new trends emerging every day, but bringing it to market has mainly involved trial and error for many designers. In Selling Fashion Collections, Brizan equips readers with sample competitor matrices and guidance on navigating buyer meetings. These exclusive tips form the foundation for anyone entering this world and seeking to bring their collections to the market. This is an absolute must-read for anyone in the fashion industry and is not limited to those who are bringing their collections to the market. It also expands to those who are trying to understand how this industry functions and can provide keen insight for investors who are now exploring this industry.” Sanya Mathura, Strategic Reliability Solutions Ltd., Trinidad and Tobago “Fashion is business, and business is fashion; the two must dwell in perfect harmony with each other. There are numerous fashion publications available, but few that focus on entrepreneurial values as Jessel Brizan has comprehensively addressed so well in these pages. This is an essential, easy-to-follow “rule book” for artisans. Its contents apply to practitioners the world over."" Andrew M Ramroop OBE CMTT, Bespoke Tailors, UK

Author Information

Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author and Chevening Scholar from Trinidad and Tobago with over 20 years of global industry experience.

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