Overview

Saudi Marketing is a practical and comprehensive guide to modern marketing principles, tailored to entrepreneurs and business owners operating in the Saudi and Arab markets. The book bridges academic marketing theory with real-world business application, presenting marketing not merely as selling and advertising, but as a strategic, structured process that connects products to people effectively and profitably. The author begins by redefining marketing beyond its traditional understanding, drawing on global definitions from institutions such as the American Marketing Association and scholars like Philip Kotler. She emphasizes that marketing is a human-centered activity focused on understanding needs, creating value, and building sustainable relationships with customers. The book systematically explains core marketing concepts including: The difference between customer and consumer B2B vs. B2C business models Marketing strategy vs. marketing plan The 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence) Push and pull strategies Brand identity and branding Customer persona development Product launch strategies Social media marketing and modern approaches A major focus of the book is on building a strong marketing strategy that aligns company vision, goals, resources, and market positioning. It highlights the importance of understanding customer psychology, designing compelling purchasing experiences, and developing powerful brand identities that go beyond logos to emotional and experiential value. Through practical examples - from global brands like Apple and Coca-Cola to regional marketing cases - the author illustrates how marketing can transform low-performing businesses into successful and competitive brands. The writing style is clear, instructive, and action-oriented, making it suitable both as an educational resource and as a hands-on business manual. Overall, Saudi Marketing is a strategic roadmap for entrepreneurs seeking to compete effectively in a dynamic, highly competitive marketplace.

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9786030515189

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