Overview

Full Product Details

Author:   Michael D. Moberly (President and founder of Knowledge Protection Strategies)
Publisher:   Elsevier - Health Sciences Division
Imprint:   Butterworth-Heinemann Inc
Weight:   0.320kg
ISBN:  

9780128005163

ISBN 10:   0128005165
Pages:   190
Publication Date:   30 July 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Chapter 1: Intangible Assets Chapter 2: Managing Intangible Assets Chapter 3: Business Transaction Due Diligence Chapter 4: New Dimensions for Company Management Chapter 5: Company Culture Chapter 6: Company Reputation Risk and Its Management Chapter 7: Distinguishing Intellectual Property and Intangible Assets Chapter 8: Intangible Asset Training Chapter 9: Measuring Performance of Intangible Assets Chapter 10: Insider Risks and Threats to Intangible Assets Chapter 11: Intangible Asset Strategist and Risk Specialist Chapter 12: Intangible Assets in 2014 and Beyond: Where Businesses Must Be!

Reviews

... recommended for practitioners seeking an understanding of intangible assets and may be useful in college-level business or assets protection courses. --ASIS Dynamics, Safeguarding Intangible Assets ...plenty of thinking is going on about intangibles; Moberly has brought it together and offers much for the corporate security or indeed any business professional...makes a good case for intangible asset protection being part of everyday business... -Professional Security Magazine Online, Sep 03, 2014

...plenty of thinking is going on about intangibles; Moberly has brought it together and offers much for the corporate security or indeed any business professional...makes a good case for intangible asset protection being part of everyday business... -Professional Security Magazine Online, Sep 03, 2014

Author Information

Michael Moberly is president and founder of Knowledge Protection Strategies, a security firm specializing in intangible assets and intellectual property. He has more than 25 years of experience teaching, researching, and consulting on protecting proprietary information and other intangible assets. Michael is the chair of the Global Development and Outreach Committee for the Intangible Asset Finance Society, and also chairs the Information Asset Protection Council for ASIS International. He has done expert commentary for CNN, CNBC, and NPR.

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