Overview

Authentic stories, celebrity memories, and rare archival photos trace Rockmount’s western shirt brand from its 1946 roots to pop culture legend. Saddle up for a stylish journey through the iconic legacy of Rockmount Ranch Wear Mfg. Co.—the shirt that made the West wild and Hollywood take notice. Rockmount: Legends in Classic American Western Fashion celebrates the rich history of this three-generation Denver brand, whose signature snap-front shirts have graced everyone from Elvis to Springsteen, from movie sets to the Grand Ole Opry. More than just a fashion statement, Rockmount shirts have become a symbol of American lifestyle, individuality, and cool. This book stitches together behind-the-scenes stories, celebrity memories, and rare archival photos that trace the brand’s roots from 1946 to pop culture legend. Whether you’re a vintage Western fan, fashion lover, or curious about the iconic stars who wear the West with pride, this tribute captures the enduring spirit of the West—and a shirt company—that helped define American style. Discover the shirt that started a movement. Wear the story.

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9781423669531

Table of Contents

Reviews

Weil is the third-generation owner of Rockmount Ranch Wear, an iconic Western wear brand based in Denver that has been around for 80 years. In his third book (following Ask Papa Jack: Wisdom of the World's Oldest CEO), he begins with the history of Rockmount and how his grandfather started the business. There are color photos of catalogs, ads, magazine articles, and posters that feature Rockmount merchandise. Rockmount Western shirts have been worn by celebrities, in film and television shows, by musical artists, and politicians. Color photos depicting celebrities wearing the shirts accompany the text. The author's love for the family business is apparent in his writing and the many photos throughout that show him smiling next to his celebrity customers. The writing is clear and packed with Rockmount history. Color photos of the shirts throughout the decades show readers how the different styles have evolved over the years. VERDICT This fascinating book will appeal to those interested in history, fashion, film, and music. Although this is a very specific subject, it could appeal to readers with varying interests. For collections with strong fashion sections.-- ""Library Journal""

Author Information

Steve Weil is the president and chief creative officer of Rockmount Ranch Wear Mfg. Co., founded in 1946. Steve’s first book, Western Shirts: A Classic American Fashion (coauthored with Daniel DeWeese) surveyed 70 years of Western shirt design and the people and companies who popularized it. “Papa Jack” (1901–2008), founded Rockmount and established the market in the West. His son, Jack B. (1928–2008), was Rockmount’s design force for over forty years and took Western wear across the Mississippi, making the brand national. Steve joined the company in 1981, taking Rockmount sales international. He has headed design and merchandising since the 1990s. Weil has degrees from Tulane University (BA), University of Bristol, UK (Law), and the University of Colorado (MBA). He lives in Denver, Colorado.

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