Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
Full Product DetailsAuthor: Srinivas K. Reddy , Luca Pellegrini
Publisher: Taylor & Francis Ltd
ISBN 10: 0415540399
Publication Date: 09 August 2012
Audience: College/higher education , Postgraduate, Research & Scholarly
Publisher's Status: Active
Availability: Not yet available
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Table of Contents
'A valuable and welcome undergraduate textbook., Environment and Planning 'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities., Retail Distribution and Management
'A valuable and welcome undergraduate textbook.' Environment and Planning 'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.' Retail Distribution and Management
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