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OverviewRetailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989. Full Product DetailsAuthor: Srinivas K. Reddy , Luca PellegriniPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.675kg ISBN: 9780415540391ISBN 10: 0415540399 Pages: 352 Publication Date: 09 August 2012 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviews'A valuable and welcome undergraduate textbook., Environment and Planning 'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities., Retail Distribution and Management 'A valuable and welcome undergraduate textbook.' Environment and Planning 'Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.' Retail Distribution and Management Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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