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OverviewThis book has been designed to serve the postgraduate and undergraduate students. This book contains twenty-one chapters, divided into five parts. Part I deals with research methodology, and variables. Part II deals with research processes, which include research problem, research design, questionnaire design, and reliability and validity. Part III deals with sampling techniques, sample size, source of data collection, attitude measurement scales, etc. Part IV is data analysis techniques, which elaborately discuss various parametric and non-parametric tests with illustrations. The last part of the book covers computerized data analysis and report preparation. This book contains a comprehensive and authentic description of the course contents. The concepts are well explained with the help of key terms, processes, and illustrations. The techniques, key terms, caselets/case exercises, data analysis using Excel, and solved examples, will definitely help the students to have in-depth knowledge of the subject. This book explains how to design research questions, develop a survey questionnaire, and solve issues of sampling, data collection and data analysis. The text is well illustrated through tables and diagrams. Salient Features: Complete coverage of research methodology Key terms, illustrations, and review questions Flowcharts to present the process Extensive coverage of parametric and non-parametric statistical data analysis using formulas Exclusive chapter on data analysis using MS-Excel Caselets/case exercises on critical issues of research methodology Glossary to make familiar with all the terms of the subject. Full Product DetailsAuthor: Gopal Singh LatwalPublisher: I K International Publishing House Pvt. Ltd Imprint: I K International Publishing House Pvt. Ltd ISBN: 9789386768827ISBN 10: 9386768828 Pages: 340 Publication Date: 30 August 2020 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction to Research Methodology 2. Variables 3. Formulating Research Problem 4. Research Design and Methods 5. Experimental Research Design 6. Designing of Questionnaire 7. Reliability and Validity 8. Measurement and Scaling 9. Attitude Measurement Scale: Rating and Ranking 10. Sample and Sampling Design 11. Sample Size Determination 12. Primary Data 13. Secondary Data 14. Editing, Coding and Tabulation 15. Hypothesis Testing 16. Test: Means and Proportion 17. Univariate and Bivariate Analysis 18. Multivariate Analysis 19. Nonparametric Tests 20. Data Analysis Using Excel 21. Interpretation and Report Writing Statistical Tables Case Study Glossary References and Bibliography IndexReviewsAuthor InformationGopal Singh Latwal is Associate Professor, Department of Management, Institute of Information Technology and Management, New Delhi (affiliated to Guru Gobind Singh Indraprastha University, Dwarka, New Delhi). He is MBA in Marketing and has received a Ph.D. in Management from Jai Narain Vyas University, Jodhpur. He has fifteen years of academic experience. He is teaching Research Methodology, Business Research Methods, Marketing Research, Marketing Management, Sales Management and Service Marketing to the students of MBA, BBA and B.Com (H). He has two books to his credit and published a number of research papers and case studies in journals and presented papers in various national and international seminars/conferences. He is on the editorial team of the IITM Journal of Management and IT. Dr. Gopal has done consultancy for the industry. He regularly delivers lectures in faculty development programmes and has successfully conducted many workshops on SPSS and research methodology. He is a lifetime member of Centre for Education Growth and Research (CEGR). Tab Content 6Author Website:Countries AvailableAll regions |
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