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[A] landmark intervention in film studies... Gehlawat's sustained enquiry is about 'the effects of framing Bollywood in the ways that it has been up till now'. The book, therefore, in a direct assault upon each of these frames, offers a series of 'oppositional views' to reframe in a mobile frame a 'hyperkinetic cinema'. -- Journal of South Asian Popular Culture The book represents an interesting and solid attempt to fuse multiple theoretical influences into a coherent defense of the complexities involved in the study of contemporary Hindi cinema. Gehlawat does an admirable job blending the work of a wide range of previous scholars... into a defense of the global and polysemic nature of Bollywood Cinema... Reframing Bollywood contributes to the current theoretical literature by illuminating the relationship between Hindi cinema's semiotic complexity and globalized reception, and will definitely be of interest to readers looking for a postmodern angle on contemporary Bollywood. -- Asian Journal of Communication 20121217 The book is a well-researched addition to the ongoing scholarship on Indian film culture. With each chapter comprising in-depth case studies and references of individual films and directors, cultural and historical contexts as well as selected filmographies, this work no doubt will prove to be valuable resource pack for further research on mainstream Hindi cinema. -- Dawn 20121217 Of immense use to scholars of cinema and students of media studies, this book is an intervention that will definitely benefit the ever-expanding universe of scholarship on popular Hindi cinema -- The Book Review 20121217 [This] thought-provoking study succeeds in its declared intentions -- to challenge hegemonic paradigms of dominant discourses in the field of Bollywood studies and to offer oppositional views, as well as to view Bollywood from multiple perspectives. Gehlawat's book...thus compiles a helpful overview for those new to the study of Hindi popular cinema. -- Journal of Asian Studies This book is an important contribution to the field...it is one of the few texts to survey the theorists and frameworks themselves, rather than just proffer textual analyses and reception studies. For a field of research and enquiry which is often criticized for being under theorized, Gehlawat's ambitious book easily dispels such concerns. It will be of great interest and use to scholars of popular Hindi cinema, who may find encouragement to follow suit and become more receptive to such 'crossovers' of disciplinary methodologies and 'spheres of meaning. -- New Cinemas: Journal of Contemporary Film [The Author] compiles a helpful overview for those new to the study of Hindi popular cinema... The thought-provoking study succeeds in its declared intentions--to challenge hegemonic paradigms of dominant discourses in the field of Bollywood studies and to offer oppositional views, as well as to view Bollywood from multiple perspectives. -- South Asia: Journal of South Asian Studies

[This] thought-provoking study succeeds in its declared intentions - to challenge hegemonic paradigms of dominant discourses in the field of Bollywood studies and to offer oppositional views, as well as to view Bollywood from multiple perspectives. Gehlawat's book...thus compiles a helpful overview for those new to the study of Hindi popular cinema. -- Journal of Asian Studies 20121217 The book represents an interesting and solid attempt to fuse multiple theoretical influences into a coherent defense of the complexities involved in the study of contemporary Hindi cinema. Gehlawat does an admirable job blending the work of a wide range of previous scholars... into a defense of the global and polysemic nature of Bollywood Cinema... Reframing Bollywood contributes to the current theoretical literature by illuminating the relationship between Hindi cinema's semiotic complexity and globalized reception, and will definitely be of interest to readers looking for a postmodern angle on contemporary Bollywood. -- Asian Journal of Communication 20121217 The book is a well-researched addition to the ongoing scholarship on Indian film culture. With each chapter comprising in-depth case studies and references of individual films and directors, cultural and historical contexts as well as selected filmographies, this work no doubt will prove to be valuable resource pack for further research on mainstream Hindi cinema. -- Dawn 20121217 Of immense use to scholars of cinema and students of media studies, this book is an intervention that will definitely benefit the ever-expanding universe of scholarship on popular Hindi cinema -- The Book Review 20121217

Author Information

Ajay Gehlawat is Assistant Professor of Theatre and Film in the Hutchins School of Liberal Studies at Sonoma State University, the US. Previously, he also taught at the City University of New York and at Pratt Institute, New York, the US. He is the author of numerous articles on contemporary issues in film studies, postcolonial theory and popular culture.

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