Overview

Most marketing teams do not fail because of bad strategy or untalented people. They fail because the workaround is broken. Missed deadlines. Last-minute fire drills. Campaigns shipped without a measurement plan. Talented marketers running hot and calling it normal. It is not normal. It is a structural problem, and it is fixable. In Project Management for Marketing Teams, Jason Wissner draws on more than twenty years of experience at companies including Microsoft and Adobe, as a small business owner, and as a consultant to marketing agencies and businesses across many industries, to deliver a complete framework for running marketing the way the best teams run it. With structure where structure helps. With flexibility where flexibility matters. With a clear-eyed understanding of where the work actually breaks down, and a plan for fixing it. Inside, you will find: A complete operating system for managing marketing work from intake to retrospective Practical chapters on briefs, prioritization, timelines, budgets, stakeholders, launches, risk, and measurement A dedicated chapter on AI for marketing, plus AI applications threaded through every chapter Templates, checklists, and frameworks you can implement Monday morning Whether you are a marketer at any level looking to bring more structure to your work, or a business leader who senses your marketing function could be sharper, this book gives you a framework you can take into your own work and apply immediately.

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