Print advertising: a comparison of traditional marketing and neuromarketing
Author:   Christine Galbicsek
Publisher:   Our Knowledge Publishing
ISBN:  

9786209975233


Pages:   76
Publication Date:   22 April 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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Print advertising: a comparison of traditional marketing and neuromarketing


Overview

""The mind never thinks without an inner image."" (Aristotle) But how do I know what image forms in the consumer's mind, and how can I create it? This book provides answers to precisely these questions and shows ways in which access to the customer can be established using the classic medium of print advertising. It offers insights into how the human brain works when making purchasing decisions and reveals many of the secrets of successful advertising. Clear the stage and raise the curtain.

Full Product Details

Author:   Christine Galbicsek
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.113kg
ISBN:  

9786209975233


ISBN 10:   6209975232
Pages:   76
Publication Date:   22 April 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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