Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

Author:   Utpal Dholakia
Publisher:   Utpal Dholakia
ISBN:  

9780999186732


Pages:   236
Publication Date:   23 June 2019
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $24.81 Quantity:  
Add to Cart

Share |

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success


Add your own review!

Overview

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story? How much knowledge of prices do customers really have? Why do most people spend two months' salary to buy an engagement ring? Does Pay What You Want pricing really work? How can you get your customers to trade up? Why do Supreme t-shirts sell for $1,500 or more? Why do so many consumers hate Uber's surge pricing even though economists love it? In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions. The book introduces the latest thinking about Psychological Pricing, the science of designing effective pricing strategies using behavioral economics principles. You will learn how customers search for, evaluate, share, and use prices in their buying decisions, how they participate in setting prices, and what managers can do to understand and influence these processes. Psychological pricing actions are levered. Many of them require relatively small investments and produce disproportionately large returns to the business.

Full Product Details

Author:   Utpal Dholakia
Publisher:   Utpal Dholakia
Imprint:   Utpal Dholakia
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.349kg
ISBN:  

9780999186732


ISBN 10:   0999186736
Pages:   236
Publication Date:   23 June 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Mother's Day Reading Guide

 

Flowers in a vase on top of a stack of books on a catalogue cover

Shopping Cart
Your cart is empty
Shopping cart
Mailing List