Overview

Strategy is often seen as something complex, difficult, dull and separate from the business. It shouldn't be this way. Strategy can be boiled down to a number of straightforward questions that can be readily answered using some good tools. Structured around these key questions, Practical Strategy provides the tools and approaches you need to assess situations and opportunities, analyse the current state of play for your business, set realistic goals and targets and successfully implement your strategy. Supported by online video presentations and downloadable templates, this book will help you to build a strategic understanding of your business, make good decisions and create a sound and practical strategic plan to make it happen.

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9780749465025

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Author Information

Neville Lake has had a long and successful business career, during which he has worked for some of the world's top consulting firms. A registered psychologist, Neville has been a business and strategic consultant for over 25 years, has visited over 100 world best-practice organizations and has consulted to over 150 businesses. He specialises in facilitating strategic off-sites for senior management teams and helping organisations to develop and implement powerful and practical strategic plans.

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