Overview

In the closing decade of the nineteenth century, the modern age invaded the city streets of Italy in the form of advertising posters. Bouquets of monkeys, elephants, masks, automobiles and elegantly--and sometimes scantily--clad ladies suddenly blossomed upon walls everywhere, indoors and out, visually grabbing the attention of an Italian public interested in the new commercial products that promised a new way of living. These advertisements were executed by some of the greatest illustrators of the day--Leonetto Cappiello, Achille Lucien Mauzan, Marcello Dudovich, Plinio Codognato, Leopoldo Metlicovitz and Gino Boccasile--who together produced a medley of playful, allusive, ironic and experimental imagery unmatched by any other European or American posters of that era. The current scarcity of Italian posters on the market today makes this lush publication all the more valuable for its depiction of a legacy in poster design.

Full Product Details

Author:   Dario Cimorelli
Publisher:   Silvana
Imprint:   Silvana
Dimensions:   Width: 25.00cm , Height: 3.60cm , Length: 31.00cm
Weight:   2.336kg
ISBN:  

9788836622528

ISBN 10:   8836622526
Pages:   288
Publication Date:   15 July 2012
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock  
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Language:   English /Italian

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