Overview

Healthcare reform reflects a nation's values, history, and social identity, serving as a vital means of peaceful competition and national strength. Achieving effective reform requires scientific research, innovative pilot programs, quality management, fair pricing, and broad collaboration among stakeholders. Central to success is understanding the economic potential and participation of patients, alongside strong leadership to guide change. In today's digital era, with increasing online interaction between doctors and patients, modern healthcare reform must integrate both virtual and physical care markets, leveraging effective marketing, management, and visionary leadership to meet contemporary challenges. Phygital Insights on National Health Reform: Economics, Marketing, and Leadership provides research-based guidance for implementing healthcare reform in the 21st century, exploring how the blend of physical and digital (""phygital"") approaches can transform healthcare delivery. This book offers practical frameworks and case studies to help leaders navigate economic realities, marketing strategies, and leadership dynamics essential for successful reform in a rapidly evolving healthcare landscape. Covering topics such as ensuring affordability and accessibility, predictive modeling, and mental health inequities, this book is an excellent resource for graduate and doctoral students, health policymakers, health managers, social workers, and more.

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Kakhaber Djakeli is a Doctor of Economics. From 2006 to 2007, he was a Fulbright Scholar at Yale University's School of Public Health. During 1997 - 2016 He received DAAD Scholarships and worked on different research projects at Leibniz University Hanover (Germany), under the mentorship of Professor Dr. Mathias Graf von der Schulenburg, in the Institute of Insurance Business Administration (IVBL) and the Center of Health Economics. During 2015-2018 He was Visiting Professor at Kennesaw State University, in the Coles College of Business (USA). He wrote many articles about Health Economics, Health Marketing, Branding, and Strategic Marketing. During 2007-2008 He worked on the World Bank Project for the Healthcare Reforms of Georgia. Currently, he is a Visiting Professor at Lublin University of Technology and an associate professor at the University of Georgia (Georgia). In 2024 he published the book - Modern Healthcare Marketing in the Digital Era.

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