|
|
|||
|
||||
OverviewIn 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, this book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods. Full Product DetailsAuthor: Jonny Trunk , FUEL , Damon Murray , Stephen SorrellPublisher: FUEL Publishing Imprint: FUEL Publishing Dimensions: Width: 18.00cm , Height: 1.60cm , Length: 22.00cm Weight: 0.584kg ISBN: 9780956356284ISBN 10: 0956356281 Pages: 208 Publication Date: 05 September 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Unknown Availability: Awaiting stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |