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OverviewOSIM is the classic Asian rags-to-riches story. From his humble beginnings in Singapore selling general household goods in 1980, entrepreneur Ron Sim has transformed OSIM into an Asian brand powerhouse that is rapidly spreading across Europe and America. Today, OSIM is a leader in home healthcare products, most noticeably its soothing massage chairs.This book tells the story of OSIM and of Ron Sim who through hard work, passion and determination created something out of nothing.Branding has always been an integral part of OSIM's business strategy and success. Brands expert Andy Milligan analyses the evolution of the OSIM brand, the impact it has had worldwide, and the lessons that can be applied to other companies. Full Product DetailsAuthor: Milligan AndyPublisher: Cyan Books Imprint: Cyan Books ISBN: 9781905736133ISBN 10: 1905736134 Pages: 192 Publication Date: 05 January 2010 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationThe author is a brands expert who was previously a director at Interbrand, the world's largest brand consultancy. He is the author of See, Feel, Think, Do, Uncommon Practice (both with Shaun Smith), and Brand It Like Beckham. Tab Content 6Author Website:Countries AvailableAll regions |
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