Overview

Want marketing that works? Stop selling and start connecting. Forget the buzzwords and the hot new tactics. Good marketing is choosing the message and channel that actually land with audiences. So what do you say, and how do you know it will work? The marketing that wins is rooted in simple principles: Be authentic, speak to a real audience, and make it resonate. The challenge is turning those principles into a narrative strategy that performs in the real world. Because marketing shifts. People shift. Platforms shift. You need a framework that's built to adapt. Enter the O.D.D.S. Method: a fail-safe four-part framework from marketing consultant and entrepreneur Shanise Ling, EMBA, that will dramatically simplify and fundamentally change how you go about creating a marketing strategy that works. The O.D.D.S. Method teaches you how to: Observe: Start with analysis, then use insights to make meaningful connections. Distill: Define a clear point of view from which to build a brand that resonates. Differentiate: Determine and fine-tune the channels and tools that best fit your market. Scale: Amplify your message strategically. Blending real-world stories with actionable marketing strategy, Odds Are It's Marketing is an exploration of what it means to build visibility, credibility, and impact-especially for those who've been underestimated, overlooked, or undervalued. To build brands that can't be ignored, you need clarity, confidence, and purpose. But most of all, you need a great story. What will yours be?

Full Product Details

9781967510306

Table of Contents

Reviews

""Insightful . . . impactful . . . astute . . . Odds Are It's Marketing is an illuminating marketing guide about navigating contemporary challenges with skill, respect, purpose, and integrity."" -Foreword Clarion Review ""From better understanding [of] behaviors, reactions, and connections to realizing why some approaches don't deliver results, Odds Are It's Marketing excels through insights that connect the dots between emotional relationships and response and successful customer loyalty. This is why business readers and libraries should place Odds Are It's Marketing at the top of their reading lists."" -Midwest Book Review ""A refreshingly grounded and practical guide that cuts through the noise of modern marketing advice and delivers something far more valuable: clarity. . . . A thoughtful, well-structured, and genuinely useful read. It avoids the pitfalls of overly technical or overly simplistic marketing books by focusing instead on what truly matters: understanding people and communicating with purpose."" -Manhattan Book Review

Author Information

Shanise Ling, EMBA, is a digital marketing strategist, educator, and entrepreneur, and the founder of her consultancy, Digitaling Media. She has led digital campaigns for national brands while mentoring the next generation of marketers. Her philosophy is simple: the best marketing doesn't feel like marketing at all-it feels like connection. Odds Are It's Marketing is her debut book.

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