|
|
|||
|
||||
OverviewFull Product DetailsAuthor: John L. Fortenberry Jr.Publisher: Jones and Bartlett Publishers, Inc Imprint: Jones and Bartlett Publishers, Inc Dimensions: Width: 15.20cm , Height: 1.50cm , Length: 22.90cm Weight: 0.425kg ISBN: 9780763782610ISBN 10: 0763782610 Pages: 294 Publication Date: 12 April 2012 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationJohn L. Fortenberry, Jr. serves as Chair of the James K. Elrod Department of Health Administration, MHA Program Director, James K. Elrod Professor of Health Administration, and Professor of Marketing in the School of Business at LSU Shreveport where he teaches a variety of courses in both health administration and marketing. He received a BBA in Marketing from the University of Mississippi; an MBA from Mississippi College; a PhD in Public Administration and Public Policy, with concentrations in Health Administration, Human Resource Management, and Organization Theory, from Auburn University; and a PhD in Business Administration, with a major in Marketing, from the University of Manchester in the United Kingdom. Dr. Fortenberry’s academic research interests are centered on marketing, including the components of advertising, consumer behavior, and strategy. His specific sector interests include health, retail, and transportation industries. He is the author of six books, including Health Care Marketing: Tools and Techniques, published by Jones and Bartlett. Tab Content 6Author Website:Countries AvailableAll regions |
||||