Overview

Talent is Not Enough. Memphis has always had the sound, the soul, and the culture. But too many music and audio professionals are working hard without the business structure needed to protect their work, price their services, track their money, and build sustainable income. Music Revenue Readiness: From Talent to Trade is a practical beginner's guide for artists, songwriters, producers, engineers, DJs, music consultants, managers, live sound professionals, voice talent, content creators, media hosts, booking agents, event curators, impact producers, and music operations professionals who are ready to stop guessing and start building. Written by Memphis-based music business consultant and strategist Renisha Mayes, Founder & Principal of Fast Fruits Consulting, this book breaks down the business behind the music with practical guidance, real-world examples, and easy-to-follow explanations. Readers will learn how to: - identify their music or audio lane - define what they sell - understand who pays them and who they may need to pay - build revenue streams - price their work - create invoices and payment terms - understand financial readiness - organize rights, royalties, and metadata - package themselves for real opportunities - create a 90-day music revenue readiness work plan This book is for the creative who has been hustling but knows it is time for structure. Because talent may open the door, but structure helps you stay in the room.

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