Overview

As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models.
Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.

Full Product Details

Author:   In Lee
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 21.80cm , Height: 2.80cm , Length: 27.90cm
Weight:   1.111kg
ISBN:  

9781466619814

ISBN 10:   1466619813
Pages:   329
Publication Date:   15 November 2012
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock  
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