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OverviewMarketing can simply be defined as the art of selling products. This implies that marketing aims at understanding the needs of the customers and creating a product or service that the customers are ready to buy. Today, marketing is not as simple as it used to be. Marketing is changing and so is the marketplace. The main reasons for change in which marketing is done are changing technology and globalization. Today, the marketplace is digital rather than physical. This is the underlying concept of mobile marketing or mobile commerce. Get all the info you need here. Full Product DetailsAuthor: David LuceroPublisher: Createspace Imprint: Createspace Dimensions: Width: 17.80cm , Height: 0.30cm , Length: 25.40cm Weight: 0.109kg ISBN: 9781502959089ISBN 10: 1502959089 Pages: 53 Publication Date: 27 October 2014 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |