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OverviewFull Product DetailsAuthor: Mark Hannant (Teammagenta, India)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.385kg ISBN: 9781138314832ISBN 10: 1138314838 Pages: 166 Publication Date: 11 December 2018 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Chapter 1: Moments of transformation Chapter 2: Why India matters Chapter 3: Tradition versus modernity Chapter 4: Midnight’s Grandchildren Chapter 5: Millennials in the workplace Chapter 6: Brands that capture the millennial mindset Chapter 7: New realities making it on screen Chapter 8: ConclusionReviewsAuthor InformationMark Hannant is a creative services entrepreneur. He has extensive experience of working in the places where emerging and developed markets meet, and is the co-founder and managing director of magenta, a fresh thinking creative agency based in Mumbai. He has appeared in two Bollywood movies. Tab Content 6Author Website:Countries AvailableAll regions |