|
|
|||
|
||||
OverviewMedia Ethics: Cases and Moral Reasoning, Ninth Edition challenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. Full Product DetailsAuthor: Clifford G. Christians , Mark Fackler , Kathy Brittain Richardson , Peggy J. KreshelPublisher: Taylor & Francis Inc Imprint: Routledge Edition: 9th edition Dimensions: Width: 20.20cm , Height: 2.00cm , Length: 25.50cm Weight: 0.710kg ISBN: 9780205029044ISBN 10: 0205029043 Pages: 336 Publication Date: 12 May 2011 Audience: College/higher education , Tertiary & Higher Education Replaced By: 9781292027432 Format: Paperback Publisher's Status: No Longer Our Product Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsEthical Foundations and Perspectives part 1 News Chapter 1 Institutional Pressures 1. Fox News 2. Access to the Internet 3. Bankruptcy at the PhiladelphiaInquirer Chapter 2 Truthtelling 4. Obesity Epidemic 5. The Unabomber’s Manifesto 6. Muhammad Cartoon Controversy Chapter 3 Reporters and Sources 7. WikiLeaks Website 8. Stolen Voice Mail 9. Covering the Middle East 10. Risky Foods 11. Watergate and Grand Jury Information Chapter 4 Invasion of Privacy 12. Facebook and Social Media Networks 13. The Controversial PATRIOT Act 14. Bloggers’ Code of Ethics 15. Dead Body Photo 118 The Heart of the Matter in News Ethics part 2 Persuasion in Advertising Chapter 5 Advertising in an Image-Based Culture 16. Making the Same Different: Branding 17. Stereotyping Attitude 18. Everyone Knows Her: the Unattainable Ideal 19. But She’s Only 4! The Hypersexualization of Young Girls 20. Real Beauty: Responsible Images? 21. Animal Rights: Responsible Images? Chapter 6 The Media Are Commercia. Marketing U.S. Latinidad 22. Media Gatekeepers: “Sorry, no admittance” 23. Shocking: The Case for Due Diligence 24. Front Page for Sale: Advertising and Editorial Content 25. “How Did You Know”?: The Ethics of Behavioral Targeting Chapter 7 Advertising’s Professional Culture 26. “…perhaps an absence of an ethics code”? 27. Ethical Vision: What Does It Mean to Serve a Client Well? 28. Kids Are Getting Older Younger: Advertising to Children 29. A Woman’s Place is…? 30. A Diverse Advertising Workplace: An Oxymoron? The Heart of the Matter in Advertising Ethics part 3 Persuasion and Public Relations Chapter 8 Public Communication 31. What Happened to Mr. Ethics? 32. Publicity and Justice 33. Friends of the Candidate 34. A Campaign Pioneer? Chapter 9 Telling the Truth in Organizational Settings 35. Private Issues, Public Apologies 36. Wal-Marting Across the Internet 37. Who’s the Boss? 38. “This News Story Is Brought to You By . . .” 39. Posting #Truth @Twitter Chapter 10 Conflicting Loyalties 40. New Clients 41. Indictments Indicate Corrupt Lobbying 42. Accelerated Recalls? 43. Tragedy at the Mine 44. Thank You for Smoking Chapter 11 The Demands of Social Responsibility 45. One for One: Helping Consumers Become Heroes 46. Celebrities Promote “Hope for Haiti Now” 47. Pepsi Challenged by Rumors 48. Swept Away in the Storm The Heart of the Matter in Public Relations Ethics part 4 Entertainment Chapter 12 Violence 49. Hear It, Feel It, Do It 50. Violence-Centered 51. Comics for Big Kids 52. They Play to Kill Chapter 13 Profits, Wealth, and Public Trust 53. Copyright Wars 54. Deep Trouble for Harry 55. Super Strip 56. Superman Walks Again 57. Duct Tape for Television Chapter 14 Media Scope and Depth 58. Reel History 59. They Call It Paradise 60. Tragedy Lite 61. SouthPark’s 200th 62. Video Game RageReviewsAuthor InformationClifford G. Christians, University of Illinois Mark Fackler, Calvin College Kathy Brittain Richardson, Berry College Peggy J. Kreshel, University of Georgia Robert H. Woods Tab Content 6Author Website:Countries AvailableAll regions |