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9781138505964

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A well-written, accessible text suitable for advanced undergraduate and graduate students. The authors build a solid foundation in the economics of media as it has mainly been developed in western countries, and apply it with excellent effect to understand Indian television, newspapers, film and other media. David Waterman, Professor Emeritus of The Media School, Indiana University The academic study of the media and its management in India has not kept pace with the transformation of the media industry, which has grown exponentially in the past two decades. Elavarthi and Chitrapu's timely book fills an existing gap in scholarship in this field and would be extremely useful for students and researchers. Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University The authors have written a must-read primer for anyone considering a career in media economics and management. It is a valuable resource for all students, teachers, scholars, and practitioners in the media industries. Sundeep R. Muppidi, Professor of Communication, University of Hartford Two excellent scholars have provided a highly readable and comprehensive introduction to an important field of study. This book will be a superb guide for students and scholars interested in understanding the economic forces and factors that shape the workings of media industries and institutions. Aswin Punathambekar, Professor of Media Studies, University of Virginia

“A well-written, accessible text suitable for advanced undergraduate and graduate students. The authors build a solid foundation in the economics of media as it has mainly been developed in western countries, and apply it with excellent effect to understand Indian television, newspapers, film and other media.” David Waterman, Professor Emeritus of The Media School, Indiana University “The academic study of the media and its management in India has not kept pace with the transformation of the media industry, which has grown exponentially in the past two decades. Elavarthi and Chitrapu’s timely book fills an existing gap in scholarship in this field and would be extremely useful for students and researchers.” Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University ""The authors have written a must-read primer for anyone considering a career in media economics and management. It is a valuable resource for all students, teachers, scholars, and practitioners in the media industries."" Sundeep R. Muppidi, Professor of Communication, University of Hartford “Two excellent scholars have provided a highly readable and comprehensive introduction to an important field of study. This book will be a superb guide for students and scholars interested in understanding the economic forces and factors that shape the workings of media industries and institutions.” Aswin Punathambekar, Professor of Media Studies, University of Virginia

"“A well-written, accessible text suitable for advanced undergraduate and graduate students. The authors build a solid foundation in the economics of media as it has mainly been developed in western countries, and apply it with excellent effect to understand Indian television, newspapers, film and other media.” David Waterman, Professor Emeritus of The Media School, Indiana University “The academic study of the media and its management in India has not kept pace with the transformation of the media industry, which has grown exponentially in the past two decades. Elavarthi and Chitrapu’s timely book fills an existing gap in scholarship in this field and would be extremely useful for students and researchers.” Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University ""The authors have written a must-read primer for anyone considering a career in media economics and management. It is a valuable resource for all students, teachers, scholars, and practitioners in the media industries."" Sundeep R. Muppidi, Professor of Communication, University of Hartford “Two excellent scholars have provided a highly readable and comprehensive introduction to an important field of study. This book will be a superb guide for students and scholars interested in understanding the economic forces and factors that shape the workings of media industries and institutions.” Aswin Punathambekar, Professor of Media Studies, University of Virginia"

A well-written, accessible text suitable for advanced undergraduate and graduate students. The authors build a solid foundation in the economics of media as it has mainly been developed in western countries, and apply it with excellent effect to understand Indian television, newspapers, film and other media. David Waterman, Professor Emeritus of The Media School, Indiana University The academic study of the media and its management in India has not kept pace with the transformation of the media industry, which has grown exponentially in the past two decades. Elavarthi and Chitrapu's timely book fills an existing gap in scholarship in this field and would be extremely useful for students and researchers. Daya K Thussu, Professor of International Communication, Hong Kong Baptist University The authors have written a must-read primer for anyone considering a career in media economics and management. It is a valuable resource for all students, teachers, scholars, and practitioners in the media industries. Sundeep R. Muppidi, Professor of Communication, University of Hartford Two excellent scholars have provided a highly readable and comprehensive introduction to an important field of study. This book will be a superb guide for students and scholars interested in understanding the economic forces and factors that shape the workings of media industries and institutions. Aswin Punathambekar, Professor of Media Studies, University of Virginia

Author Information

Sathya Prakash Elavarthi is Associate Professor at the Department of Communication, University of Hyderabad, India. He teaches media management, documentary theory and film theory and criticism. His research interests include political economy of media, media histories, film studies and digital cultures. His recent works include book chapters in Handbooks in Communication Science: Management and Economics of Communication (2020), and Indian Media Economy Vol. II – Market Dynamics and Social Transactions (2017). Sunitha Chitrapu is an independent researcher based in Mumbai, India. She is a member of the Advisory Board of the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India. She was formerly Head of the Social Communications Media Department, Sophia Polytechnic, Mumbai, where she is currently visiting faculty for Communications Research, Media and Society. Her research interests include the political economy of media, media trade and modernities. Her work has been published in Culture Unbound, Journal of Creative Communications, Social Movement Studies Journal of Social, Cultural and Political Protest, Handbooks in Communication Science: Management and Economics of Communication (2020), and in Indian Media Economy Vol. II – Market Dynamics and Social Transactions (2017).

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