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OverviewThis essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods. Full Product DetailsAuthor: Anders Hansen , David MachinPublisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Academic Edition: 2nd edition Weight: 0.496kg ISBN: 9781137528247ISBN 10: 1137528249 Pages: 324 Publication Date: 13 October 2018 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPreface to the second edition 1. Introduction to media and communication research 2. The research process 3. Researching ownership and media policy 4. Ethnography and observational methods 5. Content analysis 6. Critical Discourse Analysis 7. Analysing narratives and discourse schema 8. Analysing photographs and video 9. Survey research 10. Focus group interviewing 11. Managing and analysing communications research data Glossary References Subject index Author/name index.ReviewsThis is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field. * Tim O'Sullivan, De Montfort University, UK * This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media...from start to finish this vital toolbox is required reading in my seminars. * Antonio Lopez, John Cabot University, Italy * A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication. * Libby Lester, University of Tasmania, Australia * Author InformationAnders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK. David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden. Tab Content 6Author Website:Countries AvailableAll regions |
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