Media and Audiences: New Perspectives

Author:   Karen Ross ,  Virginia Nightingale
Publisher:   Open University Press
ISBN:  

9780335206919


Pages:   208
Publication Date:   16 December 2003
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Media and Audiences: New Perspectives


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Overview

“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication*How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Full Product Details

Author:   Karen Ross ,  Virginia Nightingale
Publisher:   Open University Press
Imprint:   Open University Press
Dimensions:   Width: 17.30cm , Height: 1.10cm , Length: 22.60cm
Weight:   0.344kg
ISBN:  

9780335206919


ISBN 10:   0335206913
Pages:   208
Publication Date:   16 December 2003
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Series editor's foreword Acknowledgements Introduction Audiences today Audiences in historical perspective Audience commodities and audience activism Cause and effect: Theories in flux The audience as citizen: Media, politics and democracy Fan audiences: Identity, consumption and interactivity New media, new audience, new research? Glossary References Index.

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