Overview

Most companies chase subscriptions. The winners build memberships. The difference is not a better perk or a smarter promotion. It is a system - one designed to earn trust, deepen engagement, and create value that compounds over time. In Mastering Membership, Matt Epstein shares a practical, field-tested framework for building and scaling membership businesses that last. Drawing on more than two decades of experience growing iconic programs at Amazon, SiriusXM, and Walmart, Epstein shows why the best companies don't treat retention as a tactic. They treat it as the engine of growth. This is a strategic guide for leaders who want to build something people choose to stay part of - and who want recurring revenue to become a true competitive advantage. Inside, you'll learn how to: Know exactly which benefits attract the right members - and which ones quietly drain value Convert more signups by aligning pricing, offers, and enrollment flows around lifetime value Turn early engagement into lasting habit through onboarding experiences that deliver on your promise Reduce churn and build loyalty with retention systems that get stronger over time Steal smarter ideas from competitors using ""digital store walks"" that reveal what actually works Scale intelligently with data, AI, and the operating rhythms that keep cross-functional teams aligned With examples spanning retail, media, technology, fitness, education, and more, Mastering Membership gives product leaders, founders, and growth-minded general managers a clear roadmap for turning transactions into enduring customer relationships. Whether you're launching a new membership, fixing a leaky one, or scaling an existing program, this book will help you build something far more durable than signups. Build membership that compounds.

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Matt Epstein is a Partner at LF Partners, where he leads the Growth and Go-to-Market practice. Previously, he held senior leadership roles at Walmart, SiriusXM, and Amazon, where he helped build and scale membership and subscription businesses.Matt's approach to growth is centered on the customer. He believes the strongest businesses create strategy, structure, and accountability around customer needs, not internal org charts, and that lasting growth comes from continuously improving how companies acquire, engage, and retain members.He wrote Mastering Membership as the guide he wishes he'd had throughout his career.

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