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OverviewMass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research. Full Product DetailsAuthor: Anders Hansen , Simon Cottle , Ralph Negrine , Chris Newbold (all of the Centre for Mass Communication Research, University of Leicester)Publisher: New York University Press Imprint: New York University Press Dimensions: Width: 15.20cm , Height: 2.10cm , Length: 22.90cm Weight: 0.454kg ISBN: 9780814735725ISBN 10: 081473572 Pages: 468 Publication Date: 01 June 1998 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsâ Are they needed? To be sure. The Darwinian industry, industrious though it is, has failed to provide texts of more than a handful of Darwin's books. If you want to know what Darwin said about barnacles (still an essential reference to cirripedists, apart from any historical importance) you are forced to search shelves, or wait while someone does it for you; some have been in print for a century; various reprints have appeared and since vanished. -Eric Korn, Times Literary Supplement <p> Are they needed? To be sure. The Darwinian industry, industrious though it is, has failed to provide texts of more than a handful of Darwin's books. If you want to know what Darwin said about barnacles (still an essential reference to cirripedists, apart from any historical importance) you are forced to search shelves, or wait while someone does it for you; some have been in print for a century; various reprints have appeared and since vanished. <br>-Eric Korn, Times Literary Supplement Author InformationAnders Hansen is with the Centre for Mass Communication Research at the University of Leicester in England. Simon Cottee is Lecturer in Criminology and Criminal Justice at the University of Wales, Bangor (UK). Ralph Negrine is with the Centre for Mass Communication Research at the University of Leicester in England. Chris Newbold is with the Centre for Mass Communication Research at the University of Leicester in England. Tab Content 6Author Website:Countries AvailableAll regions |