Marketing Made Simple

Author:   Paul Reynolds ,  Geoffrey A Lancaster
Publisher:   Elsevier Science & Technology
ISBN:  

9786611024024


Pages:   272
Publication Date:   01 January 2002
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing Made Simple


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Overview

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. It offers complete coverage of the subject of marketing in a user-friendly page layout. It includes case studies of marketing success stories and failures.

Full Product Details

Author:   Paul Reynolds ,  Geoffrey A Lancaster
Publisher:   Elsevier Science & Technology
Imprint:   Elsevier Science & Technology
ISBN:  

9786611024024


ISBN 10:   6611024026
Pages:   272
Publication Date:   01 January 2002
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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