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OverviewMarketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. It offers complete coverage of the subject of marketing in a user-friendly page layout. It includes case studies of marketing success stories and failures. Full Product DetailsAuthor: Paul Reynolds , Geoffrey A LancasterPublisher: Elsevier Science & Technology Imprint: Elsevier Science & Technology ISBN: 9786611024024ISBN 10: 6611024026 Pages: 272 Publication Date: 01 January 2002 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |